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Saturday 23 February 2013

Sales & Marketing takes a dip at IIM A summer internships 2012, BCG and Amazon top recruiters



After a constant rise in marketing/sales hiring during summer internships at Indian Institute of Management (IIM), Ahmedabad for the past two years, this verticla dropped to 19.68% total hires for the 2012-14 batch from the 25.2% hires last year. In addition, companies offering finance continued with its downward trend by dropping to 25.72% hires from 28.38% last year.
Function2009201020112012
Marketing/Sales18%19%25.2%19.68%
Finance44%39%28.38%25.72%
(Numers indicate percentage of the batch interning in that funtion)
According to the institute's summer placement report, which was released after being audited by CRISIL and conforning to the Indian Placement Reporting Standards, a total of 120 companies recruited 381 students of the PGP batch of 2014. Of the total batch strength of 388, 7 students decided to drop out of the summer placement process.
Since all companies had not announced their posting locations at the time of release for the summer placement report (according to IIMA officials), according to the available data of 222 offers, 199 offers were made from India. This was followed by 16 offers from other Asian countries and 7 offers from the Americas/Europe. In India, like last year, the maximum offers were in Mumbai (77 offers) followed by the National Capital Region (NCR) (37 offers) and Bangalore (25 offers).
The summer placements are done in two clusters at the b-school. According to the institute, BCG (14 offers) was the top recruiter in Cluster I, followed by Accenture and Mckinsey. The institute added that Amazon (11 offers) was the top recruiter in Cluster II, followed by Aditya Birla and Reliance Group.
Sector wise drill down:
Sector% hired
BFSI24.40
Conglomerates9.71
Consulting22.57
FMCG11.54
IT9.1
Manufacturing4.19
Media/Communication2.62
Online services3.15
Pharmaceutical/Healthcare3.67
Telecom2.36
Others6.56
According to the report, major recruiters in the BFSI sector include Baclays, CitiGroup, Credit Suisse, Deutsche Bank, Goldman Sachs, Morgan Stanley and Royal Bank of Scotland. The Boston COnsulting Group was the top recruiter in the consulting sector. It was followed by Accenture, AT Kearney, Bain & company, Booze & company, Alvarez & Marsal and The Parthenon Group.
In the Conglomerates sector, Aditya Birla Group, TAS, Mahindra and Reliance recruited students for their flagship management leadership programs. General Electric recruited students for the Finance and Information Technology Leadership programs. The FMCG sector saw a number of recruiters coming to the campus including Hindustan Unilever, Procter & Gamble, Kraft, Cocal Cola, Pepsi, ITC, Nokia and Airtel.
Amazon, Google, Microsoft and Yahoo were among the top recruiters from the Technology sector. Abbott, GSK and Johnson & Johnson were among the major recruiters from the Pharma/Healthcare sector.
Function wise drill down:
Function% hired
Business Development4.19
Consulting22.04
Finance25.72
General management7.34
Marketing/Sales19.68
Operations6.03
Systems/IT4.98
Others4.72
To be decided5.24

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